Monthly Growth Rate Formula:
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Monthly Growth Rate (MGR) measures the percentage change in sales or revenue from one month to the next. It's a key performance indicator used to track business growth and identify trends over time.
The calculator uses the Monthly Growth Rate formula:
Where:
Explanation: This formula calculates period-over-period growth, showing how much your business has grown or declined compared to the previous month.
Details: Monthly Growth Rate is essential for business planning, performance tracking, and strategic decision-making. It helps identify seasonal patterns, measure marketing effectiveness, and forecast future performance.
Tips: Enter current month and previous month values in the same units (currency or quantity). Both values must be positive numbers greater than zero for accurate calculation.
Q1: What does a negative MGR indicate?
A: A negative MGR indicates a decline in sales or revenue compared to the previous month, which may require investigation into market conditions or business operations.
Q2: How often should I calculate MGR?
A: MGR should be calculated monthly to track consistent growth patterns and identify trends over time.
Q3: What is considered a good MGR?
A: A "good" MGR varies by industry and business stage. Generally, consistent positive growth is desirable, with industry benchmarks providing context for performance evaluation.
Q4: Can MGR be used for metrics other than sales?
A: Yes, MGR can be applied to various metrics including user growth, website traffic, production output, or any other measurable business metric.
Q5: How does MGR differ from compound monthly growth rate?
A: MGR measures simple month-to-month growth, while compound monthly growth rate calculates growth over multiple periods, accounting for the compounding effect.